In the traditional Chinese tea drinking culture, tea is brewed with hot water and drunk immediately, so that you can fully appreciate the fragrance of tea. However, in recent years, the "anti-traditional" way of drinking tea has become popular-making tea directly with cold water. This brewing method is called cold brewing.
Cold brew tea is similar to cold brew coffee. It is extracted at low temperature and steeped for a long time to slowly release the taste characteristics and taste of tea. Its biggest feature is the slow dissolution rate of tea polyphenols and caffeine. It is bitter and weak when tasted. Light astringency, refreshing and pleasant taste.
At present, most of the tea shops on the market have introduced cold brewed tea. The healthy connotation and sensory meaning given to it have made this type of tea become increasingly popular among young people.
Low-temperature cold extraction methods or processes, whether cold brewing tea, cold brewing coffee, or cold-pressed juice, have become popular choices. So for traditional tea, why can cold brewed tea show a sense of existence among young people and become popular?
In addition to the above-mentioned non-bitterness and astringency, the cold bubble extraction method slowly soaks the probiotic elements in the tea in cold water.
When drinking, the body temperature of the human body is higher than that of the tea soup, and the ketones with the fragrance molecules will volatilize after the tea soup reaches the mouth, which makes the tea more fragrant, stronger in taste, and deeper in the throat.
Cold brewing tea has also been given incomparable advantages for many drinks. Nowadays, young people pay more and more attention to health preservation, and the idea of drinking tea is also deeply ingrained.
Compared with other drinks, cold brewing tea has more efficacy and higher nutritional value. It seems to be a tea with great health value. Therefore, cold brewing tea is attractive for young people who want to drink beverages and want to stay healthy. Full.
For those who are worried that drinking tea will affect their sleep, cold tea is also a boon. Reports have shown that brewing tea in cold water can make it difficult to release caffeine in tea. People who are extremely sensitive to caffeine will not be afraid of insomnia after drinking it.
In addition, I would like to talk about the tea cream which is very popular recently. Cold brewing tea is like the difference between iced coffee and instant coffee. The former is cold-extracted at low temperature, and the latter is extracted at low temperature; the former is kept intact while the latter is made into tea powder or pressed into a solid state, with completely different taste and mouthfeel.
At present, most of the teas on the market are fruity and milky, followed by tea. In contrast to cold brewing tea, the original leaf cold brewing method makes tea the only protagonist. Will it become a way for young people to fall in love with tea?
For the new tea market, vision and taste are everything. It focuses on young people and there is a certain market for cold brew tea. Then, tea has an advantage.
Young people nowadays, after being baptized with rich taste products, will slowly return to the tea itself. After 5 or 10 years of precipitation, they are no longer young, no longer pursuing a variety of tastes, paying more attention to health, and understanding Appreciate the essence of things, then the tea market and space will really explode. It is still a long way to make most young people like traditional tea. However, with the innovation and transformation of tea, tea will become a daily drink for young people.