Dongguan is the famous "City of Tea Love" and "City of Tibetan Tea". The quantity of Tibetan tea ranks first in the country, and the number of old tea holdings ranks first in the country. However, Dongguan does not produce a piece of tea.
In the 1980s and 1990s, the Pearl River Delta, represented by Dongguan, undertook the transfer of manufacturing from Hong Kong and Taiwan, and Dongguan, which dared to take the lead, gradually formed a manufacturing base with global influence. At the same time that Hong Kong-funded and Taiwan-funded enterprises overflowed, the trend of tasting tea and Tibetan tea was introduced to Dongguan. Pu'er tea and other old teas became popular in Dongguan, which opened the prelude to Dongguan Tibetan tea and love tea.
Riding on the policy wave of reform and opening up, the people of Dongguan who earned the first pot of gold, aimed at the rapidly rising tea industry and flooded into the tea market. Ye Hanmin, a senior tea veteran in Dongguan, was the first to enter the tea industry. "As Hong Kong and Taiwan businessmen entered Dongguan, they also brought Pu'er tea into Dongguan, which was deeply loved by the people of Dongguan, and then tea culture such as Kung Fu tea took root in Dongguan." Ye Hanmin talked about the history of Pu'er tea.
It is precisely because of the old tea people's "obsession" with tea that many Dongguan people have entered the tea industry, and Chen Jian's achievements are now one of them. It has been 13 years since Chen Jiancheng transitioned from manufacturing to the tea industry in 2007. "I love tea myself, and I fell in love with tea stories and tea culture under the influence of old tea people, and I understand the value of Pu'er tea' After investigation, it was discovered that Dongguan has cultivated a strong atmosphere for tea. It has a group of Dongguan people who love tea. The market prospects are promising, so they entered the tea industry."
As more and more people in Dongguan love tea and Tibetan tea, well-known tea warehouses in the country, such as Changxing Tea Warehouse and Shuangpu Warehouse, have emerged in response to the times. For example, in 2012, when Dongguan City made every effort to promote industrial transformation and upgrading, Dongguan Changxing Tea Storage Co., Ltd. transformed its old factory into a comprehensive professional tea warehouse. At present, the tea storage capacity of Changxing Cuncha has reached more than 4,000 tons, with black tea and white tea such as Pu'er tea and Tibetan tea as the main storage objects.
"The wealth and glory of our tea people comes from tea, so we must settle tea well. I love tea more than other substances." In 1990, I set foot in the tea industry, chairman of Dongguan Wanjiang Tea Association, and Guangdong Hongxinlong Chen Honghui, chairman of the tea industry, spoke of the intoxication of tea lovers and unlocked the code that Dongguan is the capital of Tibetan tea. “Dongguan’s storage costs are low, and tea merchants can rent houses or workshops to hide tea. The conditions of the tea warehouse pay attention to the floor, temperature and humidity, and the orientation. A high-quality tea warehouse can guarantee the circulation value, the value of drinking and the market value."
Starting from about 2007, the number of private tea collections in Dongguan reached 20,000 tons. The average market price at that time was about 200,000 yuan per ton. For more than a decade, the number of tea collections in Dongguan has been steadily increasing. At present, the various types of tea collected by Dongguan folks are about 400,000 tons, and in terms of the number of tea collections, it has long been ranked first in the country.
From buying tea to selling tea
Annual average tea transaction value is 5 billion
Behind the "City of Tea Collection" and "City of Love of Tea" is the promotion of private capital and people who love tea collection. China's largest new tea trading market is Guangzhou Fangcun, and one-third of the tea in Fangcun is bought by tea lovers in Dongguan.
As the quantity of Tibetan tea is increasing day by day, how to make the huge amount of Tibetan tea in Dongguan circulate has become the key to whether the city can consolidate its status as the "Capital of Tibetan Tea". Therefore, Dongguan people who love to buy tea also sold tea themselves. After years of development, Dongguan tea trading is an important trading center in China, with an average annual tea trading value reaching 5 billion yuan, making it the country's largest tea trading volume.
After Chen Honghui's research, it was discovered that in the past one-third of the tea in Fangcun, Guangzhou was purchased by people in Dongguan, and now more than 50% of the 10-year-old famous tea in Fangcun, Guangzhou is supplied by Dongguan. Dongguan's unique geographical and climatic environment provides a superior environment for the storage of Chen tea and also opens up the Chen tea sales market. There is a saying in the industry that, taking Yunnan Pu'er tea as an example, it is produced in Yunnan, stored in Dongguan, and sold in Dongguan. This is enough to glimpse the status of Dongguan's tea industry.
Driving the huge transaction volume are more than 10 tea markets, over 10,000 stores, and millions of tea lovers in Dongguan. Take Wanjiang Shimei Tea Market as an example. Its predecessor was a logistics street. Due to the rise of the tea industry and tea culture and the increase in the quantity of Tibetan tea, the old tea people in several villages planned to develop the tea market and increase the circulation capacity of Tibetan tea. . In 2013, when the Shimei tea market was first established, due to its precise positioning and low rent, a large number of tea merchants were attracted to start their businesses here. A group of tea merchants with unique vision bought factories at the "cabbage price" and began to take root in Shimei, Dongguan. Slowly develop into today's industry leader.
During the first 10 years of the development of the Shimei tea market, tea enterprises and tea merchants from all over the country, including Yunnan, Fujian, Guangxi, Hunan, and Hubei, gathered here. In recent years, the Shimei tea market has once again upgraded its quality, and the embryonic form of the Wencha culture town represented by the tea market has emerged. Today, Wanjiang Shimei Tea Market is home to more than 1,000 shops, with an annual transaction volume of over several billion yuan. It is the second largest tea market in China after Guangzhou Fangcun Southern Tea Market.
Xu Min, the person in charge of Drinking Tea, said that in terms of Tibetan tea categories, Dongguan has the most Pu'er tea in the medium and long term. Pu'er tea is more aging and fragrant, and has a strong anti-inflation ability. Tea people, tea merchants, and tea enterprises all like to buy and sell. Therefore, to a certain extent, the popularity of Pu'er tea has led to the active trading of old tea in Dongguan.
GuangDongDongShen is an important market for tea consumption. From the current regional characteristics, the three places in GuangShenDongDong have developed their own advantages in tea industry and tea culture. Each of the three places has distinct characteristics. For example, Dongguan is an important tea trading center in China, the number of old tea transactions in the country, and the country's first collection market. This industrial city that is good at Tibetan tea has established an "iron triangle" with the two "big brothers" of Guangzhou and Shenzhen. "The relationship of competition and cooperation" has formed a pattern of "Guangzhou circulation, Dongguan Tibetan tea, Shenzhen sigh tea", and jointly expand the tea industry market and promote industrial prosperity.
With the pressing of the "accelerator button" in the development of the Guangdong-Hong Kong-Macao Greater Bay Area, Dongguan will give full play to its role as a hub, make good use of city competition and cooperation tickets, integrate resources between cities, and take advantage of the Bay Area's advantages in funds and information. , The connection with other cities in the Guangdong-Hong Kong-Macao Greater Bay Area has become closer. It has not only consolidated the "iron triangle" relationship with Guangzhou and Shenzhen, but also the "tea experience" of Dongguan is sought after by cities such as Zhuhai, Zhongshan, and Huizhou. Relevant representatives of the tea industry will come to Dongguan to learn and learn.
Chen Honghui said that the urban agglomerations in the Guangdong-Hong Kong-Macao Greater Bay Area are closely related to each other in terms of cultural origins, customs and habits. The tradition of drinking tea since ancient times has allowed the entire region to form the basis for large-scale consumption of Pu'er tea. The realization of circulation and consumption of Tibetan tea provides more possibilities.
From upstream to midstream
The embryonic form of the whole tea industry chain is emerging
In the Wanjiang tea market, today’s Dafu Banzhang tea, Chinese tea grade red-label Pu’er tea, and Dayi champion Qunfeng tea products have been released successively here, attracting thousands of tea merchants and tea companies from all over the country. Let’s look at new product releases...As the tea industry takes root in Dongguan, pricing centers, trading centers, and release centers have been established here. So far, the distribution of the middle and lower reaches of the Dongguan tea industry has become clearer.
Chen Honghui told reporters that every year many well-known tea brand companies release new products in the Wanjiang tea market. It can be said that this is the vane of the tea industry and the window of the tea city in Dongguan. Therefore, Wanjiang Sub-district takes the Wanjiang Shimei Tea Market as the main body to build a 3A tea culture town including Hongxinlong Tea Warehouse, Guanwan Tea Warehouse, Hongxinlong Tea Culture Museum, Tea Museum, famous brands, and thousands of merchants. Further improve the midstream chain of the tea industry.
Not only the Wanjiang Tea Culture Town, Daojiao South China Tea Market is committed to digging into the professional market and serving the upstream and downstream tea industry chain. "A complete industrial chain promotes the development of the entire industry on the one hand, deepens the middle-aged tea, Dongguan warehouse, and Tibetan tea industries in Dongguan, and introduces more tea varieties through professional markets; on the other hand, it provides consumers with in-depth services , Let the tea culture, tea tourism, tea art museum extend to the downstream industry, make the tea industry stronger and bigger.” said the person in charge of Daojiao South China Tea Market.
The competition of future cities is the competition of the industrial chain. Looking along the upstream and downstream of Dongguan's tea industry chain, tea companies, tea merchants, tea people, tea markets, and tea warehouses all "join hands", and a complete super industry chain appears.
In the upper reaches of the industrial chain, Dongguan people who have money and property and prefer to collect have entered the field of Chencha Tibetan tea. The "Dongguan warehouse" is famous all over the world, and the amount of Tibetan tea ranks first in the country; another wave of Dongguan tea people is not satisfied with the production of large factories. Tea, enter Chashan to make tea, open a tea factory, "Dongguan Tea" is going to the whole country and even the world. In the middle and lower reaches of the industrial chain, professional markets, tea art houses, tea museums, tea towns, and tea industrial parks have gradually become large.
In addition, e-commerce platforms and trading platforms that connect upstream and empower downstream are also gradually emerging in Dongguan. For example, Luo Yanfen, who set foot in the tea industry in the 1980s, founded Guangdong Dongdai Tea Co., Ltd. for many years, and launched the Dongdai tea brokerage trading platform last year. It has trained a group of brokers specializing in tea distribution to investigate the market, Obtain information, provide price reference and quality appraisal standards for both parties of the transaction, so as to better promote the circulation of tea transactions; another example is the Laochahui online platform established in April last year to link merchants, collections and manufacturers. Strictly selected on the platform for operators across the country to purchase.
It can be seen that in the growing Dongguan Tea Industry Corps, a large number of excellent tea merchants and tea companies in the industry chain are accelerating their rise, and they are seizing the commanding heights of industrial development.