1. Tea trading is still dominated by wholesale and retail
The current domestic tea sales are still dominated by large-scale centralized comprehensive wholesale markets: there are more than 50 large-scale comprehensive professional wholesale markets in China, and almost all provincial capitals have professional wholesale markets. Tea leaves. Among them, the most famous and famous ones, such as Guangzhou Fangcun, Beijing Maliandao, Shandong Jinan, and Wuhan Luyu Tea, all form a tea sales street. A complete tea wholesale market system has been formed from the trading of fresh leaves of tea to wool tea to finished tea.
2. The rise of tea network marketing
With the development of the communications industry and transportation, communication has become more rapid, and the sales methods of tea have also undergone different developments and changes. The most obvious is that some tea practitioners have begun to use modern logistics systems and the Internet to promote tea culture and sales, and use e-commerce platforms to use Weibo live broadcasts, Douyin, Kuaishou, video accounts and other modern self-media. Combine the e-commerce platforms Taobao, Tmall, JD, Pinduoduo and other e-commerce platforms to sell tea.
3. The internal sales volume of tea has maintained an upward trend, and the price has increased year-on-year
Observed from the past historical statistics of tea, as the income level of the domestic people increases, the pursuit of a higher quality of life, and the further understanding of tea and health, the consumption of tea is increasing. Promoted by the three concepts of culture, health, and poverty alleviation and agriculture, the domestic tea market has always kept pace with the growth of tea production, and the per capita tea consumption of the Chinese is nearly 900g.
4. The regional characteristics of tea consumption are obvious
1. From an overall point of view, tea consumption in various regions of China is unbalanced. It is embodied in the fact that cities are higher than rural areas, production areas are higher than sub-production areas, and economically developed areas are higher than underdeveloped areas.
2. From the perspective of tea consumption structure, the consumption types of main teas in different consumption regions are different. For example, the middle and lower reaches of the Yangtze River are dominated by green tea, Fujian and Guangdong are dominated by oolong, while Xinjiang, Tibet, and Inner Mongolia are the main consumption areas of black tea.