Xinhua News Agency, Colombo, November 10 (Reporter Tang Lu) In an interview with Xinhua News Agency, the chairman of the Sri Lanka Tea Bureau, Vijay Wadner, said that Sri Lanka plans to substantially increase its exports of black tea to China to about 20 million annually in the next five years. kg.
Vijvardner said that since China itself is a major tea producer, it has not been a major purchaser of Ceylon tea. However, more and more young people in China like to drink black tea with milk, which allows Sri Lanka to see great export potential.
Sri Lanka produces 300 million kilograms of various types of tea each year, and its main markets are Turkey, Iran, Iraq and Russia. Currently, Sri Lanka exports about 11 million kilograms of black tea to China each year. Seeing the potential of the Chinese market, several large-scale tea manufacturers in Sri Lanka participated in the second China International Import Expo that just ended in Shanghai.
According to Vijwadna, the Sri Lankan government has begun to carry out targeted promotional activities in the potential Ceylon black tea market. Sri Lanka plans to launch promotional activities for at least six months in Chinese cities such as Beijing and Shanghai starting in the first quarter of next year. Vijvardner said that he hopes China will become one of the major buyers of Ceylon black tea in the next five years.
The Sri Lanka Tea Bureau is the country's highest management body responsible for the tea industry. Its main responsibility is to promote the development of Sri Lanka's tea industry and promote and promote Ceylon tea globally.