The impact of the COVID-19 epidemic on China is comprehensive, and its impact on the Chinese economy is also extensive. In this case, all walks of life will inevitably be affected to varying degrees. Therefore, for the Chinese tea industry in 2020, what are the main impacts of this epidemic?
First, Daily Consumption
The following four aspects affect the daily consumption of tea. The first two are mainly short-term, and the last two are mainly long-term.
1. Prolonging home time can promote tea drinking
Fighting against the epidemic has become a national mobilization, and staying at home during this period of time has become an important prevention and control measure. The author did a small survey on WeChat Moments today. Many friends reported that because of the longer time at home, I have been drinking a lot more tea than usual. A friend also gave specific reasons for drinking too much tea: First, there is enough time to enjoy the ritual sense of preparing tea, drinking tea, and washing tea sets; second, drinking tea drives the circulation of the body when living in a small home . Of course, there are also friends who say that they drink as much tea as usual; others say that they drink less tea recently because there are fewer companions who drink tea together.
2. Decrease in business contacts affects tea consumption
During the epidemic prevention and control period, people work remotely as much as possible, and business contacts will be reduced, which will have a negative impact on tea consumption.
3. Drinking tea to promote health care
Tea is not medicine. But tea is a healthy drink, and the benefits of tea to health are reflected in many aspects, which is beyond doubt.
In the recent period of time, when everyone is undoubtedly paying more attention to health than usual, proper promotion of tea drinking and health, and promotion of scientific tea drinking should help promote everyone's awareness and consumption of tea.
4. Reduced income affects tea consumption Many industries, especially service areas, such as the closure of a large number of restaurants and hotels, and many shopping malls have shortened their business hours, which has an immediate impact on employee income. In the long run, under the downward pressure of the economy, overall income expectations may decline, which will affect consumer psychology and demand.
Second, Spring Tea Production
The following three points may affect spring tea production:
1. Shortage of picking
During the duration of the epidemic, it will have an impact on personnel mobility and recruitment. However, the spring tea mining time is different in different tea areas, and the tea picking standards for different tea types are different, and the degree of impact may also vary with the situation of epidemic prevention and control.
For the extra-morning tea that was mined in mid-to-late February, the impact may be greater.
For the morning tea mined in mid-March, the impact will also be there.
For most of the famous and high-quality teas mined in late March and early April, the current impact is still unclear, but it cannot be considered as having no impact at present. Because of this wide range, it is necessary to think ahead and make the necessary targeted preparations.
For some teas that pick mature leaves, the impact may be relatively smaller after the mining time is relatively long.
2. New product development
This may be affected by office conditions, raw materials, or new packaging materials
3. Packaging material procurement
Packaging material suppliers may extend the delivery time due to recruitment reasons, and the logistics and transportation time may also be extended due to epidemic prevention and control, which may affect the purchase of packaging materials and thus the production of spring tea.
In short, the possible impact on spring tea production is not only the output, but also the quality. After all, for most famous teas, Mingqian tea has the most economic benefits, followed by Yuqian tea and Gu Yuhou. . After the tea plant germinates, the buds and leaves grow day by day, waiting for no one. When it is suitable for picking, there must be enough people to pick tea by hand, and enough people to make tea by hand.
In addition, for the Hubei tea area where the epidemic is the most serious, spring tea production may be affected by more factors and face greater pressure.
Third, Operating Costs
The following three points may increase operating costs:
1. The Spring Festival holiday is extended
2. Increase in labor costs
3. Increase in logistics costs