From October 30th to November 3rd, the 22nd Central China (Hunan) Agricultural Expo was held in Changsha. A total of eight exhibition halls were set up at this year’s Agricultural Expo, including the Central and Inter-provincial Pavilion, Hunan Theme Pavilion, and Brand Tea Pavilion, which attracted more than 4,000 companies from more than 20 provinces, municipalities and autonomous regions, including six central provinces. There are more than 28,000 kinds of varieties, and a comprehensive display of agricultural products brands in the six provinces of central China.
What is the core of this agricultural expo? Find a market for the product, set the stage for the brand, the brand has become a key word. The reporter learned that this is the first time that the Central China Agriculture Expo has set up a separate brand tea pavilion, so that citizens who watch the exhibition can learn about tea brands from all over the country in the brand tea pavilion. Wucai Tea Xiangcha has become the eye-catching touch of the Agricultural Fair.
Xiang tea, represented by Anhua black tea, has formed the development pattern of "Sanxiang, Four Waters and Colorful Tea" with Xiaoxiang green tea, Hunan black tea, Yueyang yellow tea and Sangzhi white tea. The comprehensive output value of the Xiang tea industry exceeds 90 billion yuan. Black tea has exceeded 20 billion yuan. In the brand tea house, in addition to public brands such as Anhua black tea, Hunan black tea, Changsha green tea, Yueyang yellow tea, and Sangzhi white tea, you also saw the "new star" regional brand exhibition areas in the tea industry such as Shaoyang, Xinhua and Yuanling.
In recent years, the Hunan Provincial Party Committee and the Provincial Government have attached great importance to the tea industry, and successively issued a series of policy documents to support the development of the tea industry, vigorously promote the improvement of the “three products” of tea, the construction of green, high-quality and high-efficiency bases, and the establishment of tea brands to build green, fine, and efficient tea. Yi tea industry chain. "Thanks to good policies, 14 cities and prefectures in Hunan Province are actively developing the tea industry. This year, many key tea-producing counties in cities and prefectures have established independent exhibition areas at the Agricultural Expo." Hunan Black Tea Industry Development Promotion Association Chairman Wu Chongyue said, “The establishment of the tea brand pavilion for the first time not only demonstrates the brand influence of Hunan tea, but also confirms the role and status of the tea industry in poverty alleviation, peasants' poverty alleviation, and rural revitalization.”
In the Changsha Green Tea Exhibition Hall, many citizens sat down to drink a cup of new tea. During the break, they also enjoyed the performance of Dongxiao and tea art. “Drinking tea and listening to music, the programs in the Agricultural Fair are so rich.” Citizen Ms. Wang Said. During the exhibition, Hunan tea-producing areas will hold brand tea promotion conferences. On October 31, the "Millennium Black Tea One Product Xiangxi"-Xiangxi Golden Black Tea Promotion Conference, let everyone understand the charm of "Golden Black Tea". Eight tea companies, including Hunan 12301 Tourism Service Co., Ltd. and Hunan Tea Xiaoye Tea Development Co., Ltd., signed on-site contracts with a contract value of 40 million yuan.
Not only that, on the morning of November 1, at the “One County, One Special” brand symposium, the province’s first batch of 20 outstanding agricultural products brands of “One County, One Special” was released, of which 5 tea brands were “Junshan”. "Silver Needle", "Sangzhi White Tea", "Anhua Dark Tea", "Guzhang Maojian" and "Baojing Golden Tea".
Zhang Fan, deputy head of the Sangzhi County People’s Government and head of the county science and technology expert service team, happily recorded, “Sangzhi white tea originated from Dali and was made in Sangzhi.” He said that Sangzhi white tea is integrated into the oolong tea shaking process to prolong withering. Time, etc., formed the unique quality characteristics of Sangzhi White Tea "new craftsmanship and old tea taste". At the same time, it has also completed the "Sangzhi White Tea" SC food production license and green food certification, achieving product classification and reliable quality in the tea industry. "It is Sangzhi white tea that has ecological self-confidence, self-confidence in brand and self-confidence in craftsmanship, and has also gained better recognition."
"This is not only an exhibition platform for Hunan tea brands, but also a tea space for colleagues in the tea industry across the country to gather and exchange." On the afternoon of October 30, the fourth council meeting of the first council of China Tea Industry Alliance and the peak of high-quality development of the tea industry The forum was held at this agricultural expo to discuss continuing to promote the high-quality development of the industry from a high level. National tea industry experts and scholars, industry leaders, and leaders of leading tea companies gathered to exchange ideas and advise on the high-quality development direction of China's tea industry. "Hunan tea companies, scientific research institutes and industry organizations took the opportunity of this conference to be held in Hunan to seize the opportunity, adhere to the concept of open innovation and mutual benefit, and carry out broader exchanges and deeper cooperation with other tea-related units across the country. Work together for a win-win situation." Ma Yanqing, member of the Party Leadership Group and Deputy Director of the Department of Agriculture and Rural Affairs of Hunan Province, said at the meeting.
To fight poverty and revitalize the countryside, Hunan is creating a sample of Hunan tea for poverty alleviation by tea. In 2019, the area of tea gardens in Hunan Province reached 2.8 million mu, the output of tea was 287,000 tons, the export of tea was 49,300 tons, the foreign exchange earned from exports reached 170 million U.S. dollars, and the comprehensive output value of tea reached 91 billion yuan. It has achieved "increased income of tea farmers and increased enterprises" for 14 consecutive years. Efficiency, fiscal tax increase". The first branded tea pavilion was set up at the Agricultural Expo. Tea brands from all over the world "compete on the same stage", which is convenient for professional visitors and buyers to understand and compare. Wucaixiang Tea shows the rapid development of Hunan tea industry on this platform, and it also points out the direction of Wucaixiang Tea's development towards high quality and branding.