"One Belt One Road" strategic opportunity
The implementation of the "One Belt One Road" strategy will bring new historical development opportunities for the development of my country's tea industry.
One is the huge market space. The “Belt and Road” covers the world's 4.4 billion people. This area is the most important tea production and consumption area in the world, and it contains a huge tea-drinking demographic dividend. Countries such as Morocco, Uzbekistan, the United States, Japan, and Russia, which export large amounts of Chinese tea, are all along the “Belt and Road”.
The second is the improvement of hardware conditions. In order to support the “Belt and Road” infrastructure construction, my country has led the establishment of the BRICS Development Bank and the Asian Infrastructure Investment Bank. These two regional financial institutions complement each other and jointly promote the construction of infrastructure and interconnection in relevant countries and regions, and accelerate Promote the integration process of connectivity in the Asia-Pacific region. In particular, the central and western regions of my country, which are located along the inland Silk Road, will greatly improve traffic conditions and facilitate the entry of tea products and personnel from the main eastern regions into the central and western regions and countries along the “Belt and Road”.
The third is quick export clearance. As the country continues to introduce measures around the "Belt and Road" to eliminate investment and trade barriers and enhance customs clearance facilitation, the development of tea trade in the "Belt and Road" region will continue to receive favorable policies. Countries along the Belt and Road signed a memorandum of cooperation to simplify visa procedures for people to come and go, which will greatly facilitate the entry and exit of personnel and tea products. The national development strategy of the "Belt and Road" initiative is a strategic opportunity for my country's tea industry.
"Internet +" action provides planning opportunities
For the deeply adjusted Chinese tea industry, under the new economic normal, the Internet will promote the transformation of tea circulation mission, circulation operation and circulation organization. With the launch of the "Internet +" action plan, the Internet will continue to subvert the traditional tea industry's organizational form, business rules, industrial chain, and competitive landscape, and extend many new business models and sales models.
The first is to subvert the traditional thinking led by production enterprises. Companies will use the Internet and big data to study the needs and changes of consumers, especially the needs and preferences of the new generation of consumers, in order to adjust the scale of development, product direction and innovative content of the company.
The second is to change the traditional tea marketing concepts and methods to provide realistic possibilities for the tea market segmentation. In the future, tea companies need to use big data to accurately locate target customers, provide precise services, and achieve close interaction with customers with sophisticated services, so as to provide the possibility to continuously improve product quality and promote product innovation.
The third is to challenge traditional tea sales and require the restructuring of product distribution channels. The Internet promotes the integration of business flow, logistics, information flow, and capital flow through e-commerce. Significantly compressing intermediate links, reducing costs, and improving circulation efficiency will inevitably impact and reconstruct traditional distribution channels, organizations and links, and innovate new channels and methods.
The fourth is to challenge the communication channels and methods of traditional tea brands. In the Internet, especially the mobile Internet era, precision communication will become an important communication tool, and WeChat marketing and other methods may have an impact on people's purchase decisions. "Internet +" will reconstruct the competitive landscape of the tea industry and open up a new era in the development of the tea industry.
Smart tea industry construction
The Modern Tea Industry Smart Park relies on the organic integration of modern information technology such as the Internet of Things, cloud computing and 3S technology with all links of the tea industry chain (tea production, processing, operation, management and service), so that production, processing, and management are fully standardized. , Automation and intelligent management, so as to improve the precise, efficient and safe system of the tea industry chain. By collecting tea production environment, production and processing key parameters, quality, sales information and other data, through analysis and application, realize the visual diagnosis, scientific production and precise management of tea production.
In 2019, China's tea market sales were 274 billion yuan; in 2020, China's tea market sales were 288.9 billion yuan.
China Investment Consultants predicts that my country’s tea sales will reach 306.5 billion yuan in 2021, with an average compound annual growth rate of 6.72% in the next five years (2021-2025), and will reach 397.5 billion yuan in 2025.
In 2019, China's tea sales volume was 2.0256 million tons; in 2020, China's tea sales volume was 2.2216 million tons.
China Investment Consultants predicts that my country’s tea sales will reach 2.33 million tons in 2021, with an average compound annual growth rate of about 6.08% in the next five years (2021-2025), and will reach 2.95 million tons in 2025.