In order to advocate a more rational and scientific concept of tea consumption, promote the healthy and sustainable development of the tea industry, and expand and strengthen the national brand of Chinese tea, Liu Zhonghua’s workstation, People’s Daily Online Public Opinion Data Center, and Jingdong Consumer and Industrial Development Research Institute jointly initiated "Make tea for the people, let the people drink good tea-2022 "People's Tea" Annual Activity Initiative", calling on all major tea producing areas, major tea companies, and all colleagues engaged in tea culture, tea technology, and tea industry , For the purpose of making tea for the people, and aiming for the people to drink good tea, and jointly create a good Chinese tea that the people can drink.
The following is the full text of the proposal.
Make tea for the people, let the people drink good tea
2022 "People's Tea" Annual Activity Proposal
Chai, rice, oil, salt, sauce and vinegar tea, tea is the daily necessities of Chinese people; piano, chess, calligraphy, painting, poetry, wine tea, tea is also a symbol of Chinese culture, and the carrier of Chinese spirit. In the narrative framework of contemporary China, tea is closely related to the country's series of national policies and grand plans, from the vision of the “Belt and Road”, targeted poverty alleviation, rural revitalization, common prosperity to the great rejuvenation of the Chinese nation.
Tea is the crystallization of environment, ecology, resources, cultivation, craftsmanship and other elements, and it is the product of the integration of natural charm and human wisdom.
What is good tea? Although consumer groups of different backgrounds will give their own judgment criteria from different perspectives, the most basic criteria for good tea are: safety, good drinking, health, and affordable. Therefore, not forgetting the original intention of Chinese tea, reshaping the judging standards of Chinese good tea, allowing the Chinese tea industry to develop in a healthy and sustainable manner, and integrating Chinese tea into the people's happy and beautiful life. This is both a historical mission and a responsibility of the times.
Taking the opportunity of the China Tea Industry Summit Forum 2021, the People’s Daily Online Public Opinion Data Center jointly launched an initiative with my country’s tea industry organizations, experts, scholars, and entrepreneurs to call on all major tea producing regions, major tea companies, and those engaged in tea culture, tea technology, and tea. All my colleagues in the industry take the people to make good tea as the purpose, and let the people drink good tea as the goal, and work together to create a good Chinese tea that the people can drink. In order to implement this initiative, in 2022, the People's Daily Online Public Opinion Data Center will cooperate with a number of authoritative media to conduct in-depth research on tea producing areas and sales areas across the country, and disseminate scientific and rational tea production and consumption concepts. At the same time, the People's Daily Online Public Opinion Data Center will work with Internet marketing platforms such as JD Supermarket to conduct an in-depth and comprehensive scan of Chinese tea that the people want, and release the survey and data results to the society in the form of "2022 China Tea Consumption Report".
Let us work together to make "people's tea" benefit the people of the whole country!