Jan 04, 2022

Zhejiang Builds A Beautiful Tea Town in An All-round Way

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The relevant person in charge of the Department of Agriculture and Rural Affairs of Zhejiang Province revealed that tea is Zhejiang’s leading industry with the most advantages and competitiveness in the agricultural sector. Currently, the province’s tea gardens cover an area of 3.077 million mu, with a tea output of 198,000 tons and an output value of 25.96 billion yuan.


The "Opinions" make it clear that, in the future, Zhejiang Province will take "eco-efficiency and characteristic quality products" as the target position, implement in-depth agricultural "double power" actions in the tea field, and continue to promote ecological tea gardens, machine substitution, digital empowerment and the entire industry chain Construction, focusing on building a modern tea industry system that integrates the three "tea" of tea culture, tea industry, and tea technology and the integration of the three industries.


The "Opinions" further refined the development direction of Zhejiang tea industry in terms of tea varieties, technological innovation, and brand creation. The tea industry in Zhejiang will form a pattern of coordinated development of teas such as famous and high-quality green tea, black tea, yellow tea, white tea, green tea, dark tea, scented tea, and matcha; with Longjing tea as the main body, Lishui fragrant tea, Wenzhou morning tea, Anji white tea The development trend of many brands. In addition, the mechanization and intelligence level of tea garden management and tea picking and processing will also be greatly improved, and the pass rate of tea quality and safety monitoring will reach more than 98%.


The "Opinions" also particularly emphasized the promotion of the integrated development of the tea industry and the cultural invigoration of tea. By 2025, Zhejiang will have 10 strong tea counties in the entire tea industry chain, 10 strong tea tourism counties in the whole region, 50 fine tea tourism routes, and 200 tea estates with complete services. Zhejiang will promote the integrated development of tea production, tea culture, tea tourism, tea leisure, and tea health by cultivating new industries, new business forms, and new models that deeply integrate tea-related elements, and build a beautiful tea town in an all-round way.


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