The Internet solves the big problem of tea sales
For a long time, tea sales have a complete industrial chain, from tea farmers to tea merchants and tea companies, from tea merchants and tea companies to tea cities and various tea sales outlets. Under the premise that tea pays more and more attention to consumer experience, under the common organization of the industry chain, the tea industry has given consumers a very good experience. The sudden outbreak of the epidemic this year has hindered the opening of transportation and tea cities and various tea sales outlets, making tea sales hampered. The rise of online shop and online live broadcast platform just solved the problem of tea sales. Through the online shop and live broadcast, consumers have a certain understanding of tea, and generate sales to solve the problem of tea sales, which is worthy of praise!
Opening an online store is far from simple
Recently, when discussing opening an online store, a friend said this to the author: "Opening an online store is far less simple than imagined!" Opening an online store requires a professional team to operate well! The first thing to solve is not the problem of opening a store, but the problem of violations that may be faced. For example, recently a friend opened an online store and was complained by a customer because he did not understand the rules. The customer was first complained to the platform and was compensated for a sum of money, and then complained to the local government, and was fined a sum of money. The money is not enough to pay the fine!" In addition, problems such as customer drainage and delivery make it difficult for ordinary enterprises or operators to open online stores!
Beware of the chaos of online tea selling
During the epidemic, online sales have allowed tea customers to buy their favorite products, and the company's products have been sold, which is worth advocating! But chaos must be watched. Recently, Chinese and foreign tea merchants also discovered several chaos in online tea sales when they investigated live tea sales, which is worthy of attention!
Chaos 1: "Li Gui" pretends to be "Li Kui"
During the investigation, we found that many merchants began to use online sales platforms to sell products, but they did not sell products from the real place of origin. For example, it is said that it is Fuding white tea, but the origin is often not Fuding. Use gimmicks to promote a product in a place that is not actually a product of that place. Such incidents have affected the development of the industry!
Chaos II: Low-priced products overdraft brands
If counterfeit products are not shoddy, some low-priced and shoddy products will hurt the brand even more. For example, recently we often see some products below the cost price on the Internet. It is believed that some brands will launch some products below the reserve price to exceed consumer expectations in order to promote, but most of the products are products that do not meet consumer expectations, which ultimately discourages consumers from purchasing.
Chaos three: after-sales service stumped consumers
Compared with offline and some mature e-commerce platforms that have a complete after-sales service process, many platforms are still new. However, due to the rapid expansion of sales during the special period, it is inevitable that there will be after-sales problems, and a large number of after-sales problems have also caused many live tea sales teams to keep up with the after-sales service.
It can be said that selling tea online is a trend, but not everyone can do it, and as online tea selling becomes more and more popular, there are more and more chaos, which is also worthy of attention!